More consumers plan to use digital payments this year, and small business owners see that payment ability as a growth driver, according to a Visa survey earlier this year.

India and Brazil are some of Visa’s fastest growing markets currently, Prabhu said. Those two countries also have national digital payment systems offering competition for Visa – UPI in India and Pix in Brazil – but Prabhu spun that as a benefit, since it’s fueling digital payment use and acceptance generally.

In developing markets, government involvement in digital payments is “good for the market,” he said. “It’s very hard for us to do on our own. When the government gets in, it can really give it a big boost.”

“We’d rather have a big chunk of a market that’s 10 times as big, than a bigger chunk of a market that’s 1/10th the size,” Prabhu added.